WINE PACKAGING BOXES MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

• Growing shipping industry: Deterioration of wine when exposed to air for a long period of wine is a big market driver for the wine packaging boxes market. Too much exposure to air causes wine to undergo oxidation, which converts it into vinegar by reacting with ethanol and forming acetaldehyde. This oxidation causes a flattening of taste and changes the odor and flavor of the wine substantially. Wine does not become toxic after oxidation; it just gets converted to vinegar and loses its original taste. In order to minimize the contact of the wine surface with oxygen, wine bottles are stacked into packaging boxes before they are ready to be transported. Good packaging of wine bottles into boxes ensures the least contact with air, minimal turbulence or shaking of the bottles, and more contact with the shipping industry.
• Increasing demand of wines due to its health benefits: Antioxidants in red wine called polyphenols may help protect the lining of blood vessels in the heart. A polyphenol called resveratrol is one substance in red wine that's received attention for its health benefits.

Market Restraints

• Poor water and snow resistance of cardboard boxes, high end pricing of hardwood packaging boxes, and expensive delivery costs: Cardboard packaging boxes are one of the most popular boxes used by many shippers due to its durability and low price. But it does fall short in providing safety to the product inside after experiencing a heavy impact and is not effective for shipping heavy items. Despite its strength, cardboard can be crushed, dented, or damaged under some conditions. Also, they are not waterproof, and cannot withstand weather conditions like rain or snow, and prove ineffective while keeping the product inside the box free from water and snow molecules. So, they need to be sealed with waterproof tape before shipping, and due to the fragile nature of glass wine bottles, they also need to be handled with care. This clause increases the packaging and shipping costs. Wooden boxes are costly and take up space, while polypropylene boxes, after its shelf life, form plastic debris that accumulates and impacts the environment. These are some restraints that can hamper the growth of wine packaging boxes market in the forecast period.  However, with effective packaging solutions, sustainable pricing of hardwood packaging boxes and affordable delivery cost market players can overcome this restraints

Opportunity

• Growing of wine industry: The developing wine interest and advancing shopper behavior towards bundling help open amazing doors in wine bundling. Because of the expanded seriousness in wine markets, organizations are presently zeroing in on procuring data about their clients' solicitations to take care of changing client interest. In addition, the International Organization of Vine and Wine (OIV) reports that in 2021, the U.S.consumed the most wine, with 33.1 million hectoliters, followed by France, Italy, and Germany, with respective consumption of 25.2, 24.2, and 19.8 million hectoliters.