WINE PACKAGING BOXES MARKET ANALYSIS

The global wine packaging boxes market is estimated to surpass US$ 2.86 Billion by the end of 2030 in terms of revenue, exhibiting a CAGR of 7.4% during the forecast period (2023 to 2030).

Drivers

• Growing shipping industry: Deterioration of wine when exposed to air for a long period of wine is a big market driver for the wine packaging boxes market. Too much exposure to air causes wine to undergo oxidation, which converts it into vinegar by reacting with ethanol and forming acetaldehyde. This oxidation causes a flattening of taste and changes the odor and flavor of the wine substantially. Wine does not become toxic after oxidation; it just gets converted to vinegar and loses its original taste. In order to minimize the contact of the wine surface with oxygen, wine bottles are stacked into packaging boxes before they are ready to be transported. Good packaging of wine bottles into boxes ensures the least contact with air, minimal turbulence or shaking of the bottles, and more contact with the shipping industry.
• Increasing demand of wines due to its health benefits: Antioxidants in red wine called polyphenols may help protect the lining of blood vessels in the heart. A polyphenol called resveratrol is one substance in red wine that's received attention for its health benefits.

Market Restraints

• Poor water and snow resistance of cardboard boxes, high end pricing of hardwood packaging boxes, and expensive delivery costs: Cardboard packaging boxes are one of the most popular boxes used by many shippers due to its durability and low price. But it does fall short in providing safety to the product inside after experiencing a heavy impact and is not effective for shipping heavy items. Despite its strength, cardboard can be crushed, dented, or damaged under some conditions. Also, they are not waterproof, and cannot withstand weather conditions like rain or snow, and prove ineffective while keeping the product inside the box free from water and snow molecules. So, they need to be sealed with waterproof tape before shipping, and due to the fragile nature of glass wine bottles, they also need to be handled with care. This clause increases the packaging and shipping costs. Wooden boxes are costly and take up space, while polypropylene boxes, after its shelf life, form plastic debris that accumulates and impacts the environment. These are some restraints that can hamper the growth of wine packaging boxes market in the forecast period.  However, with effective packaging solutions, sustainable pricing of hardwood packaging boxes and affordable delivery cost market players can overcome this restraints

Market Trends

• Window Wine Packaging Boxes are becoming increasingly popular.: One of the common trends being followed in wine packaging boxes is to show off the wine brand inscribed in the box. Window wine boxes are uniquely designed to enhance the exterior look while giving buyers a peek at the wine inside. These boxes are used by many wine distributors to show off the wine brand, grab the attraction of customers and lure them into buying it. This is a marketing strategy used by many sellers as these boxes have inserted windowpanes on top or in the front through which the product is visible, and hence the bottle is not fully covered, which helps the retailer display it. Also, it becomes easy for the customers to choose among different brands of wine without exposing the bottles completely and disturbing the packaging, and it provides an assurance to the buyer to ensure the desired choice of wine brand before he or she can buy it. Window Wine Packaging boxes are customizable and are designed according to the manufacturers with the use of colors, logos, slogans, brand names, and festival wishes on the box making it look more attractive.

Opportunity

• Growing of wine industry: The developing wine interest and advancing shopper behavior towards bundling help open amazing doors in wine bundling. Because of the expanded seriousness in wine markets, organizations are presently zeroing in on procuring data about their clients' solicitations to take care of changing client interest. In addition, the International Organization of Vine and Wine (OIV) reports that in 2021, the U.S.consumed the most wine, with 33.1 million hectoliters, followed by France, Italy, and Germany, with respective consumption of 25.2, 24.2, and 19.8 million hectoliters.

Market segment

Figure 1: Global Wine Packaging Boxes Market by Product Type in 2023

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Among the product type the Corrugated segment dominated the market in 2023 by holding a share of 37.8% followed by wooden, polypropylene and others

Figure 2: Global Wine Packaging Boxes Market by Region in 2023

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Among the region, the North America segment dominated the market in 2023 by holding a share of 40% followed by Europe, Latin America, Asia Pacific and Middle East & Africa

Global Wine Packaging Boxes Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic created a global impact and affected a lot of institutions and businesses, excluding those in the medicinal and emergency domains. The incorporation of social distancing and lockdown around the globe sterilized many businesses, including the wine packaging boxes market. The impact of the pandemic influenced the purchase of wines. A study conducted by Wittwer and Anderson showed a reduction of 14% in the value of domestic consumption of wine due to the insurgence of the COVID-19 virus in Western Europe.

Key development

• In March 2022, Vidrala partnered with Glass Hallmark. The Glass Hallmark seal has been imprinted on the company's bottles. The Glass Hallmark represents a dedication to using glass to create a more sustainable future. This corresponds to the company's sustainability strategy.
• In March 2022, Ardagh Group S.A., to design and manufacture a highly decorated wine bottle, collaborated with Constellation Brands, Inc.
• In January 2022, Frugalpac Limited launched its second wine bottle called Celi. It is the world’s first commercially available paper bottle for wines.
• In November 2021, Ardagh Group S.A. acquired Consol Holdings Proprietary Limited on the African continent.
• In June 2022, wine bottles made from 100% recycled and recyclable PET with a flatter profile are launched to the Australian market by Packamama in collaboration with the winemakers Accolade Wines and Taylors Wines. It will allow for fitting twice as many bottles in a typical wine case while reducing transit-related carbon emissions.
• In July 2022, Juliet, a brand-new wine brand, launched its high-end boxed wines, which are housed in Eco-Magnum cylinders. The wine is housed in a first-to-market cylindrical co-magnum container that contains two regular wine bottles (1.5L). Juliet offers discriminating wine lovers who value sustainability a day-to-day experience that female entrepreneurs with women in mind have upgraded.

*Definition: Wine, an alcoholic drink made from fermented grapes, has a huge presence in many house parties, get-together, meetings, diners etc., which kept the wine industry in great demand for a long period of time. An opened wine bottle retains its original taste for a few days, after which it starts degrading in contact with air. Wine packaging is thus an important task before shipping it to the desired location. Wine bottles are packaged in boxes of a variety of materials, such as paper, wood, polypropylene, Kraft paper, etc., depending on the wine bottle quality and customer requirements.

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