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Europe dominates the global wind turbine nacelle market with estimated 38.9% market share in 2024 due to strong historical presence and government support for renewable energy in key countries. Countries like Germany, U.K., France and Denmark have emerged as major markets in the region due to conducive policy environment and focus on developing local supply chain to support indigenous wind power industry. Large industrial players have established manufacturing facilities close to major wind farms to cater growing demand. Further, European countries are also focusing on exports realizing competitive advantage in engineering and manufacturing expertise.
Asia Pacific has emerged as the fastest growing regional market. China, as world's largest installer of new wind capacity annually, has ramped up investments significantly to meet renewable energy targets. Local giants have come up dominating supply landscape with help of favorable local content norms. Meanwhile, other Southeast Asian countries like India, Vietnam and Philippines have also begun promoting wind energy progressively to reduce dependence on fossil fuels and de-carbonize power sector. This has attracted global OEMs to set up local plants to gain early mover advantage as these markets continue to grow exponentially in times to come.
While Europe still accounts for the largest share of global nacelle production due to supply contracts for existing sizable fleet, Asia Pacific is likely to surpass Europe in mid-term driven by massive new installation plans. Localization will be the key differentiator for suppliers to win orders against rising protectionism. Further, pricing pressure is also mounting in Asia Pacific as local suppliers gain competence with supporting policy push. This prompts technology transfers and collaborations by global players to stay cost competitive while meeting local content obligations for new projects.
Europe dominates the current wind turbine nacelle market landscape, the bigger growth story is in Asia Pacific, led by China, over the coming years as countries significantly increase their renewable energy installed capacity to meet climate commitments. Localization will remain a determining success factor for suppliers in both regions to capitalize on this growth.
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