White Noise Sleep Aid MarketSize and Trends

Global White Noise Sleep Aid Market: Dynamics

The rising incidence of tinnitus and insomnia among adults is expected to drive the global white noise sleep aid market growth. For instance, according to data published in The Lancet Regional Health in January 2022, stated that the prevalence of any tinnitus was 14.7% in Europe, ranging from 8.7% in Ireland to 28.3% in Bulgaria. Severe tinnitus was found in 1.2% participants, ranging from 0.6% in Ireland to 4.2% in Romania between 2017-2018

Moreover, the rising utilization of white noise sleep aids and advancements in sleep aid devices are expected to propel the growth of the global white noise sleep aid market over the forecast period. For instance, in April 2021, Sandland Sleep, offers a non-pharmaceutical line of holistic, vegan-friendly sleep-aid products, launched a holistic line of sleep aids that are scientifically proven to help consumers improve their sleep naturally.

Furthermore, increasing mergers, agreements, and acquisitions by market players, increasing adoption of sleeping aids, advancements in sleeping aids, and frequent launches of novel products are some factors that will drive the global white noise sleep aid market growth.

Additionally, increased stress and anxiety issues due to COVID-19 pandemic is exacerbating sleep issues. Thus, many people rely on the low, steady buzz of a sleep sound machine (sleep aids) or smartphone application when they cannot sleep. For instance, according to an article published in American Academy of Sleep Medicine in February 2021, global pooled prevalence rate of sleep problems among all populations was 35.7%, Patients with COVID-19 appeared to be the most affected group with sleep problems, with a pooled rate of 74.8%. This, in turn, is expected to increase the demand for sleeping aids across the globe, driving the market growth.

Global White Noise Sleep Aid Market: Market Trends