WHEY PROTEIN ISOLATES MARKET ANALYSIS

Whey Protein Isolates MarketSize and Trends

Market Dynamics

Growing health concerns among consumers about health and benefits of consuming whey proteins such as lowering cholesterol, boosting immunity, and reducing cardiovascular risks is driving growth of the whey protein isolates market size. Rising obesity rate is propelling demand for whey protein isolates as it aids in weight reduction by improving metabolism and helps in reducing fat tissue. According to World Health Organization, 39% of the population aged above 10 were obese in 2016 worldwide.

Furthermore, consumption of functional food and beverages is fuelling demand for nutraceutical ingredients such as whey protein isolates. According to Coherent Market Insights’ study, global nutraceutical ingredients’ market was valued at US$ 30.57 billion in 2016 and is expected to reach to US$ 57.46 billion by 2025. Manufacturers are launching various products containing whey protein isolates to cater to rising consumer demand. For instance, in November 2017, Mopro Nutrition launched Greek yoghurt of whole milk infused with whey protein isolate. Whey protein isolates are commonly consumed by athletes and body builders as it provides bioactive peptides, leucine and others, which aid in boosting workout performance and aid in building lean muscles. According to Coherent Market Insights’ study, global sports nutrition market is estimated to reach US$ 48.87 billion by 2025, at a CAGR of 6.64% during the forecast period of 2017 to 2025.