WEB SCRAPING SERVICES MARKET ANALYSIS
Factors driving growth of the global web scraping services market:
The increasing adoption of digital marketing solutions is expected to drive the growth of the global web scraping market over the forecast period. Digital marketing companies heavily rely on unstructured data on a daily basis. Increasing internet penetration in daily lives of people is driving the demand of digital marketing tools. This is expected to help the digital marketing grow exponentially over the forecast period. For instance, according to Coherent Market Insights analysis, digital marketing industry is expected to grow 26.37% annually in India, during the forecast period (2019-2027). Increasing demand for web scrapping software in digital marketing is expected to drive growth of the global web scraping services market over the forest period.
However, the increasing threat of software piracy is expected to hamper the growth of the global web scraping services market. According to a report published by the Global Software Survey, in 2018, 37% of software installed on personal computers was pirated.
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