WEB REAL-TIME COMMUNICATION MARKET ANALYSIS

Web real-time communication is a method of communication through which interchanging information and exchanging real-time media, without any transmission delay is possible. Web real-time communication is a communication standard that enables peer-to-peer communication. It is a browser-based application that can be utilized for voice calling, video chats, data transmission, social networking, and gaming purposes.

Web real-time communication is a combination of applications including JavaScript, Application Programming Interfaces (APIs), and HTML5 for integration of communication technologies in browser. Web real-time communication comprises three Application Programming Interfaces (API), which includes GetUserMedia, DataChannels, and PeerConnection. GetUserMedia enables a user to access a device such as camera and microphone. DataChannels aids in maintaining communication between peers by enabling bidirectional data network. PeerConnection enables a link between local device and remote devices. These features improve quality of voice and video calls, which in turn enhances user experience. In addition to that, it provides security in web communication between receiver and sender as it follows encryption principle of both data and signaling.

Growth of the market is owing to increasing inclination of consumers towards interacting with peers through real-time communication and rising use of social media. According to Coherent Marker Insights’ analysis, as of July 2016, over 1.7 billion people were using Facebook monthly, which is about 38% of the U.S. population.

Web real-time communication does not require any special application for any mode of communication including voice and video chat between users. Additionally, rising adoption of smart devices, increased utilization of broadband connectivity, and development of IT infrastructure that is compatible for 4G LTE and 5G connectivity, is expected to propel growth of the global web real-time communication market. For instance, according to Coherent Market Insights’ analysis, as of 2016, over 68% of global population is already using mobile phones. In addition to that, according to Internet World Stats, as of June 30, 2017, total Internet users count was totaled at 3,885,567,619 among global population of 7,519,028,970. Therefore, these factors are expected to boost growth of global market growth over the forecast period.

Web real-time communication standards are still in the developmental phase, which is one of the major factors restraining growth of the global web real time communication market.

Web Real-Time Communication Market Taxonomy

On the basis of product type, the global web real-time communication market is segmented into:

• Solution
• Services

On the basis of solution, the global web real-time communication market is segmented into:

• Video Calling & Conference
• Voice Calling & Conference
• Messaging & File Sharing
• Social Networking
• Gaming

On the basis of service, the global web real-time communication market is segmented into:

• Consulting Services
• Implementation & Integration Services
• Others

On the basis of end-user industry, the global web real-time communication market is segmented into:

• IT & Telecom
• Media & Entertainment
• Banking, Finance Services and Insurance (BFSI)
• Retail & Consumer Goods
• Public Sector & Education
• Healthcare
• Transportation & Logistics
• Others

Web Real-Time Communication Market: Regional Insights

The global web real-time communication market is segmented on the basis of regions into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The market for web real-time communication in North America accounted for the largest share in the global market in 2016. Growth in the region is attributed to the advanced technology and internet infrastructure, rising number of social media users in North America. For instance, according to Coherent Market Insights’ analysis, Facebook has the most active users about 1.860 billion per month. That is around 22% of the world’s population. In 2016 total, smartphone users in North America increased to about 78% from about 60% in 2015. Hence, increase in smartphone utilization will proportionally increase demand for internet connectivity. North America is the leading market for 5G network infrastructure technology. This is due to presence of key market player such as T-Mobile, which is planning to establish 5G network infrastructure in the U.S. Additionally, AT&T and Verizon Communication have already successfully completed 5G trial and are expected to deploy it by 2023. These factors are leading to increasing demand for real-time communication in this region.

Web Real-Time Communication Market: Competitive Background

Major players operating in the global web real-time communication market include AT&T Inc., Tokbox Inc., Apidaze, Avaya, Inc., Cisco Systems, Inc., Genband Inc., Dialogic Corporation, Polycom, Inc., Oracle Corporation, Twilio, Inc., Quobis, and Cafex Communications, Inc.