WEB CONTENT FILTERING MARKET ANALYSIS

Global web content filtering market faces significant challenge due to high implementation and maintenance costs associated with web content filtering solutions. As web content filtering solutions involve complex software and technologies to analyze, filter and monitor web traffic across organizational networks, they require heavy investments towards licensing, installation, configuration and regular upgrades. Furthermore, maintaining web filtering solutions demand 24/7 monitoring of web traffic which increases operational expenses. The complexity and sophistication of web filtering solutions makes their implementation a lengthy and expensive process for organizations. The need for IT expertise and manpower for round the clock management of web filtering infrastructure results in high personnel costs as well. Additionally, factors such as large network size, multiple access points and geographical diversification of organizational resources, increase implementation and maintenance costs manifold. With growing data and network traffic volumes, costs of deploying and up keeping web content filtering solutions will continue to pose a formidable challenge to wider adoptions across sectors.

Market Opportunity - Expansion of web filtering solutions in emerging markets

There exists ample growth opportunities for vendors in the global web content filtering market with the expansion of web filtering solutions in emerging markets. With rapid digitization and increasing internet penetration in developing economies, the need for regulatory compliant and secure web access has been rising among enterprises and institutions. However, web filtering market has largely remained untapped in many emerging countries due to low awareness and budgetary limitations of customers in past. Going forward, vendors can leverage the opportunity by tailoring their offerings to address budget sensitivities of customers in developing markets. Launch of affordable and localized web filtering solutions targeted for small and medium enterprises will help gain wider acceptability. Furthermore, supportive regulations around web monitoring and censorships being enacted in some nations will drive installations. Partnerships with local players and channel partners can help vendors penetrate emerging geography and segments at faster pace. Thus, emerging markets present lucrative expansion avenue for global web filtering solution providers over the coming years.