WEB CONTENT FILTERING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing adoption of Bring your own device (BYOD) policies in organizations

With the pandemic disrupting normal ways of working, organizations embraced flexible remote working models on a large scale. Employees are now using their personal devices like laptops and smartphones to access work applications and resources from anywhere. This widespread adoption of bring your own device or Bring your own device (BYOD) policy within enterprises poses new types of cybersecurity challenges. Personal devices lack security controls deployed on company owned devices. Files, browsing activity remain largely unmonitored if accessed through BYOD networks. Hackers can potentially launch phishing scams targeted at remote employees using private networks or exploit unsecured internet connections. Sensitive work data is then at high risk of falling into wrong hands if not protected properly on employee owned devices.

Organizations understand they need visibility and governance over all access points to their critical infrastructure. With web filtering solutions, Enterprises can establish the same level of security whether employees are using corporate provided devices or personal ones. Web filtering enables centralized web usage policies that travels with users no matter what device or network they use for work. Only permissible categories of websites are accessible based on predefined rules meanwhile risky sites get blocked automatically. This brings much needed control, oversight and threat protection when private devices act as gateways to organizational systems and assets. As flexible work becomes the new normal, web filtering is rapidly gaining prominence as an indispensable tool for securing borderless work environments of the future.