The waterproof socks market was valued at US$ 49,181.9 million in 2022 and is projected to register a CAGR of 8.13% and expected to reach at US$ 91,885.1 Million during the forecast year (2023- 2030).
Among gender segments, the male segment accounted for the highest market share in 2022 due to high inclination of the male population towards outdoor activities such as hiking. For instance, according to Survey of Department of Conservation, New Zealand Tourism, in October 2022, During 2021/22 (July to June), 80% of respondents reported visiting1 Protected Natural Areas (PNAs) at least once in a normal year. 75% reported visiting Protected Heritage Places (PHPs) at least once in the same period.2 NZers who reported heading outdoors to visit protected places (PNAs or PHPs) increased; from July 2021 to June 2022, the proportion of NZers visiting PNAs each month went from 42% to 50%, respectively. For the same period, the proportion of New Zealanders who reported visiting PHPs also increased from 29% to 34%. This has taken place amid COVID – including a national lockdown from Aug-Sep 2021, and various disruptions under the COVID-19 Protection Framework in 2022.
Market Trends:
Growing demand for multifunctional apparel and accessories with properties such as windproof, waterproof, and breathable for outdoor activities such as snow sports as well as growing popularity of ecotourism are driving growth of the market for waterproof socks. The recent past has witnessed a trend of increasing consumer inclination towards anti-microbial waterproof socks such as Dexshell Coolvent, Hydroskin Wet Socks, in turn, fueling the growth of the waterproof socks market. Low market penetration in developing countries such as Brazil, Mexico, India, Thailand, Peru and others is one of the challenge to the waterproof socks market.
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