WATERBORNE COATINGS MARKET ANALYSIS

Market News

Key Developments

1. Key players in the market are involved in various growth strategies such as marketing, in order to gain competitive edge in the market. For instance, in March 2019, BASF SE, a Germany-based chemicals company, participated in European Coatings Show 2019 held in Nuremberg, Germany from March 19-21. The company presented new solutions such as waterborne coatings, light stabilizers, pigments, antioxidants, hardeners, and more.
2. Major companies in the market are focused on different growth strategies such as merger and acquisition, in order to strengthen their market position. For instance, in August 2019, AkzoNobel N.V., a paints and coatings provider, acquired Mapaero, a U.S.-based paints provider. This acquisition is expected to strengthen AkzoNobel’s global aerospace coatings business.
3. Key players in the market are adopting various business strategies such as business expansion, in order to enhance their market position. For instance, in April 2018, Axalta Coating Systems, a manufacturer of paints and coatings, inaugurated its coatings manufacturing facility in Gujarat India. This new plant is expected to double Axalta’s coatings manufacturing capacity, in order to meet increasing demand.
4. Major companies in the market are adopting various business strategies such as product launch, in order to expand their product portfolio. For instance, May 2019, PPG Industries, a global supplier of paints and coatings, launched ‘PPG MACHINECOAT WB’ (waterborne) weathering stain, indicated for new commercial cedar shingles.