Various companies are focusing on launching new products in order to stay competitive in the global market. For instance, In February 2020, Axalta Coatings System, a U.S. based Coatings Company, launched two new products - Standoblue and Cromax Pro waterborne automobile refinishing products at Expo CESVI in Mexico. These products provide accurate color matching and ease of application which helps the refinish customers in achieving utmost quality.
Furthermore, In February 2020, Grauer & Well India Ltd., had launched a range of products related to the surface finishing & automotive industry at the 15th edition of the Auto Expo 2020. Among these products, the company had also launched a water-based zinc aluminium flake coating for application in the automotive and auto ancillary industry.
In February 2020, Brenntag Canada Inc., part of the Brenntag Group, was awarded as the main distributor for Arkema’s water-borne resins in Canada. Effective from March 2020, Brenntag will be the primary distributor of approximately 45 water-borne resins & coatings of Arkema Inc. in Canada.
In June 2017, BASF Corporation expanded invested US$ 40 Million in the production of automotive coatings production in North America. This investment will add production capacity to the company’s plants in Ohio, Greenville, and Tultitlan, Mexico. This will also support the company’s innovation of products.