WATER SOLUBLE FILMS MARKET ANALYSIS

Market Challenges And Opportunities

Global Water Soluble Films Market Drivers:

• Rise in use of water soluble films: An increase in applications of water soluble films is expected to boost growth of the global water soluble films market over the forecast period. For instance, in September 2022, Bioplastics International developed the world's first sugar cane alcohol-water-soluble PVA (Polyvinyl Alcohol) to replace plastics. It contains no plastic, no toxins, no heavy metals, no chemicals, and no bioplastic. Bioplastics International has launched a fossil fuel-free, water soluble film for petroleum-based plastics to curb plastic pollution.
• Surging demand for detergent and disinfectants: Surging demand for detergent and disinfectant across the world is expected to augment growth of the global water soluble films market during the forecast period. For instance, water soluble films are often used to pack liquid laundry detergents, disinfectants, and washing powders. A film for detergent, disinfectant, and washing powder effectively dissolves in water. In July 2022, Unilever is a global consumer goods company providing beauty and wellness, personal care , home care , nutrition and ice-cream products to customer, Unilever launched the newly designed capsule to help decarbonize the laundry process while delivering top cleaning performance. The new capsules are set to prevent over 6,000 tons of plastic from entering the waste stream every year.

Global Water Soluble Films Market Opportunities:

• Governments focus on green procurement policies: The focus of governments on green procurement policies is expected to provide significant growth opportunities for players in the global water soluble films market. Plastic waste is especially prevalent in cities or states where excessive packaging is used and ends up in the surrounding seas and already overflowing landfills. Recent research has found that this is a problem that is truly global; from Asia Pacific to Europe and North America, plastic is everywhere.

• Increasing usage in the powdered chemical packaging sector: Increasing usage in the powdered chemical packaging sector is expected to provide significant growth opportunities for players in the global water soluble films market. For instance, in November 2020, Ariel (the detergent brand) launched single-use tablets called PODs. Ariel 3in1 PODs, launched in India, are pre-dosed washing capsules filled with liquid detergent. Ariel 3in1 PODs are designed innovatively, with a water-soluble film holding concentrated liquid detergent in three chambers.

Global Water Soluble Films Market Restraints:

• High cost of water soluble films compared to conventional plastic films : The high cost of water soluble films compared to conventional plastic films is expected to hamper the growth of the global water soluble films market. For instance, the production cost of water soluble film is 60-140% higher than conventional plastic films. This is mainly due to the high polymerization cost of biodegradable plastics, as most of the processes are still in development and have not yet achieved economies of scale.

COVID -19 Impact on Global Water Soluble Films Market 

Supply chain disruptions due to the global pandemic (COVID-19 outbreak) are expected to hinder growth of the global water soluble films market. For instance, the nationwide lockdown and travel restrictions imposed by several governments to curb the spread of the virus have affected the demand and supply of packaging solutions. In short, the global pandemic has had a severe impact on the growth of the water soluble films market.