Market News

Key Developments:

In January 2021, Samsung Electronics, a South Korea-based company that produces electronic devices, introduced its first-ever water purifier and entered the fast-growing home water purifier market amid the pandemic-induced stay-at-home trend
In August 2021, QNET, a Hong Kong-based Multi-level Marketing (MLM) company, partnered with South Korea-based brand, Cuckoo to launch two new water purifiers, My Home Plus DELIGHT and My Home Plus KNIGHT
In February 2020, Havells India Limited, a Fast-Moving Electrical Goods (FMEG) and consumer durable company, launched a new water purifier named Havells Delite Alkaline RO in Hyderabad, India
In October 2022, HUL’s Pureit released a new series of RO + UV + Minerals-based water purifiers with Filtra Power Technology to provide clean drinking water. This method eliminates harmful chemicals such as pathogens, industrial pollutants, and pesticides.

Water Purifier Market Report Snapshots