WATER PURIFIER MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

• Increasing concerns over water safety

Growing concerns over water safety are expected to boost the global water purifier market growth. For instance in 2022, according to the World Health Organization (WHO), eight billion people use a feces-contaminated drinking-water source and around 502,000 people die of diarrhea. In order to tackle this, government bodies are adopting various measures to overcome these issues. Thus, rising concerns over water safety are expected to drive the global water purifier market growth.

• Growing prevalence of water borne diseases

Increasing adoption of advanced technologies for water purification systems to ensure the effective elimination of impurities from water is driving the market growth. Some of the latest developments in water purification technology are acoustics nanotube technology, potable products, photo catalytic water purification technology, water filtration with nanotechnology, euglena bio filtration system, sun spring system, sunlight, and high tech materials.

Market Opportunities

• Increasing population

Rising disposable income has increased the purchasing power of consumers, which is expected to raise the demand for water purifiers. Improving living standards coupled with rising concerns over water safety in developing countries and growing health-conscious people around the globe is further expected to accelerate the market growth.

The rising number of wastewater treatment plants around the globe is projected to foster the global water purifier market growth. For instance, in May 2022, Eureka Forbes Ltd. presented its current advertising campaign with Madhuri Dixit as its brand representative. The advertising highlights the Aqua guard line's one-of-a-kind copper and zinc cartridge capabilities. The concept was developed by Taproot Dentsu India Communications Pvt. Ltd.

Market Restraints

• High cost of water purifier systems

The strong presence of Small and Medium Enterprises (SMEs) that sell their products at competitive prices. This is expected to impact the market share of organized players in the region. This is expected to restraint the market growth of the water purifier.

The high cost of water purifiers that feature advanced technology is projected to restrict the adoption of water purifiers, thus hampering the market growth.