WATER FILTER JUG MARKET ANALYSIS

Key Developments

• In August 2023, Brita launched a new line of sustainable water filter jugs made from recycled materials. This innovative product range reflects Brita's commitment to environmental responsibility and promoting sustainable living. By utilizing recycled materials, these jugs not only help reduce plastic waste but also provide consumers with an effective solution for clean drinking water. This launch positions Brita as a leader in eco-friendly water filtration options, catering to environmentally conscious consumers seeking to minimize their impact on the planet.
• In 2023, Pur announced a collaboration with Beautiful by Drew, a lifestyle brand founded by actress and entrepreneur Drew Barrymore, to enhance water filtration solutions. This partnership aims to combine Pur's expertise in water filtration technology with Beautiful by Drew's commitment to stylish and functional home products.
• In 2022, Brita (Taunusstein, Germany), INEOS Styrolution (Frankfurt, Germany), a global leader in styrenics and BASF (Ludwigshafen, Germany), a chemical company, announced that Brita had selected a range of INEOS' sustainable Terluran ECO, Styrolution PS ECO and NAS ECO materials as materials of choice for its portfolio of water filter jugs. This collaboration highlights the commitment of all three companies to sustainability and the development of eco-friendly products.
• In October 2020, Strix Group Plc, a leading manufacturer of kettle safety controls, acquired LAICA S.p.A., a well-known water filter jug manufacturer. This strategic acquisition is anticipated to expand Strix Group's global reach and enhance its product portfolio significantly.