WASHABLE FINGER PAINT MARKET ANALYSIS

Market News

Recent Developments

New product

• In January 2022, Crayola launched their Washable Finger Paints, 12-Count. These finger paints are specifically designed for children, featuring a non-toxic formula that ensures safety. They are easily washable on both hands and surfaces, providing a hassle-free experience. The set offers a vibrant range of colors, allowing children to unleash their creativity and engage in various art projects.
• In March 2023, Okonorm introduced their Non-Toxic Washable Finger Paints, 6-Count. These paints are formulated with natural ingredients and are completely free of harmful chemicals. With a focus on sustainability and safety, Okonorm offers a palette of colors that enables children to enjoy a wide range of artistic endeavors while minimizing environmental impact.
• Similarly, in June 2023, TColors launched their Non-Toxic Washable Finger Paints, 12-Count. These finger paints are also made with natural ingredients and free of harmful chemicals, aligning with the growing demand for eco-friendly and safe art supplies. The set features a diverse selection of colors to inspire creativity and artistic expression in children.

Acquisition and partnerships

• In December 2022, Eco-Kids announced a partnership with the World Wildlife Fund (WWF) to launch a new line of washable finger paints. These paints are crafted using organic ingredients and are free from harmful chemicals, prioritizing the safety of children and the environment. Additionally, the color palette of the paints is inspired by various endangered animals, highlighting the importance of wildlife conservation.
• In March 2023, Okonorm joined forces with the American Academy of Pediatrics (AAP) to introduce a new line of pediatrician-approved washable finger paints. These paints are specifically formulated to be non-toxic and safe for children, assuring parents of their child's well-being during artistic activities. The paints offer a diverse range of colors, catering to a variety of creative projects.
• In June 2023, TColors collaborated with the Sesame Workshop to launch a special line of washable finger paints featuring beloved Sesame Street characters. These non-toxic paints prioritize the safety of children while capturing their imagination with vibrant colors inspired by different characters from the iconic educational television program.