WALLPAPER MARKET ANALYSIS

Regional Analysis

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North America has established itself as the dominant region in the global wallpaper market with an estimated market share of 30.7% in 2024. The large size and robustness of the construction industry in countries such as the U.S. has led to consistently high demand for interior decor elements like wallpaper. With its focus on the latest interior design trends, consumers in North America frequently refurbish and renovate spaces within their homes, fuelling sales of wallpaper. Furthermore, the presence of top wallpaper manufacturers has made North America a hub for innovation and new product development. These companies continuously invest in R&D to launch novel wallpaper varieties featuring innovative textures, fabrics and patterns. This ensures that American consumers have access to a wide variety of high-quality and aesthetically appealing wallpapers.

The fastest growing regional market is Asia Pacific. Several Asia Pacific countries, especially emerging economies like India and China, have been witnessing rapid urbanization and rising disposable incomes over the past decade. The burgeoning middle-class population in cities across the region has been allocating greater spend towards home décor and interior design. This has boosted sales of wallpapers through both residential and commercial applications like offices, hotels and malls. Asia Pacific presents lucrative export opportunities due to the presence of key wallpaper manufacturing hubs and comparatively lower trade barriers.