WALLPAPER MARKET ANALYSIS

Global wallpaper market growth can be hampered due to availability of substitutes in the form of other decor materials like paints, wall claddings, wall tiles, and others. These substitutes have gained popularity as these provide greater convenience of application and require less maintenance over time. Paints have emerged as a popular alternative as these can be easily applied on walls with minimum hassle. Moreover, with technological advancements, paint manufacturers are able to provide a wide variety of designs and patterns resembling wallpaper. Wall claddings and tiles are also preferred by many consumers as these provide higher durability and can withstand moisture easily. The shifting consumer preferences towards low maintenance solutions can hamper the growth of wallpaper market. Manufacturers need to address convenience aspects and promote benefits of wallpaper to mitigate the challenge of alternatives crowding the market.

Opportunity: Developments of new designs and patterns Developments of new designs and patterns can offer growth opportunities for global wallpaper market.  As the tastes and preferences of consumers are continuously evolving, there has been huge demand for innovative and unique wallpaper designs. Manufacturers can capitalize on this opportunity by investing in R&D to develop differentiated designs. Introduction of advanced printing technologies allows for limitless possibilities of creativity in wallpaper patterns. Developing wallpapers imitating natural materials like wood, stone, and others as well as contemporary abstract designs would appeal to new target segments. Periodical launch of fresh designs can boost demand drastically and help revive sales volumes. Along with designs, new textures and finishes in wallpapers relating to various interior themes can also attract consumers. Tapping into this opportunity of creative product development holds the key for wallpaper companies to drive growth in the competitive market.