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Increasing disposal income
Rising disposable incomes have been a key growth driver boosting demand in the global wallpaper market. As economic conditions improve around the world, consumers have more purchasing power available after mandatory expenses to spend on lifestyle upgrades and home decor. This has translated directly into higher sales of wallpaper products. Consumers in developing nations have seen some of the most significant income gains in recent years. For example, average disposable incomes have risen sharply in countries such as India, Indonesia, and Brazil over the past decade according to World Bank data from 2020. As individual wealth accumulates in emerging middle classes within these populations, more households are able to consider redecorating rooms in their homes or apartments beyond basic necessities. The additional funds give consumers options to experiment with aesthetic wall finishes including premium and designer wallpaper options.
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