VITAMIN AND MINERAL SUPPLEMENT TABLETS MARKET ANALYSIS

Vitamin and Mineral Supplement Tablets Market, By Type (Vitamin Supplements (Vitamin A, Vitamin B, Vitamin C, Vitamin D, and Others) and Mineral Supplements (Calcium, Iron, Zinc, Magnesium, and Others)), By Application (General Health, Bone & Joint Health, Immune Support, and Others), By Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

On September 25, 2024, Jarrow Formulas, a vitamins supplements company, launched a new line of multivitamins called Multi+, in Women’s, Men’s, and Mood varieties. The products contain 100% of the daily value of 20 minerals and vitamins, along with an enzyme blend to ensure proper absorption. Women’s Multi+ Multivitamin Tablets are formulated for breast, brain, eye, heart, bone, and immune health, and healthy hair, skin, and nails. The multivitamin is formulated with Lustriva, a branded ingredient formulated to promote fuller, thicker hair. Men’s Multi+ Multivitamin Tablets are formulated to support prostate, brain, eye, heart, bone, and immune health. The formula contains S7, a branded ingredient to support nitric oxide and healthy blood flow.
In October 2023, Amway India, a company that operates in health and wellbeing sector, announced the introduction of PlusLife, a new multivitamin and multimineral health supplement. This product is formulated with 24 essential vitamins and minerals to support overall health and well-being.
In December 2022, Mankind Pharma, a pharmaceutical company, announced the launch of a new lemon-flavored version of its multivitamin tablet, HealthOK. This product expands its range of health supplements, which are designed to support overall well-being.