The vitamin A market is estimated to be valued at USD 628.2 Mn in 2025 and is expected to reach USD 902.3 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2032.
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The demand for vitamin A is driven by its therapeutic applications in treating various health conditions, such as macular degeneration, and its use as a supplement. The vitamin A market is expected to witness steady growth over the forecast period. This can be attributed to rising health consciousness among consumers and growing prevalence of vitamin A deficiency. Furthermore, increasing utilization of vitamin A in skin and hair care products will support the market expansion. However, easy availability of substitute products may hinder the market growth to some extent over the coming years.
Drivers of the Market:
Vitamin A deficiency remains a global health problem
There remains a significant portion of the global population dealing with vitamin A deficiency. According to estimates from the World Health Organization and UNICEF, approximately 19 million pregnant women and 190 million preschool-aged children are affected by vitamin A deficiency. The consequences of inadequate vitamin A intake can be severe, especially for young children and pregnant mothers. A lack of vitamin A can weaken the immune system and increase the risk of infections like measles. It is also a leading cause of preventable blindness among children. Regions like sub-Saharan Africa and South Asia tend to have higher rates of vitamin A deficiency due to poverty, malnutrition, and insufficient dietary diversity. Public health efforts have made progress over the years in reducing deficiency rates through supplementation programs. However, achieving adequate vitamin A intake solely through diet remains a challenge in developing nations where staple crops may be low in this essential vitamin and nutrient. As long as vitamin A deficiency persists as a threat to health worldwide, demand will exist for supplements and fortified foods enriched with this important micronutrient.
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