VITAMIN A MARKET ANALYSIS

Vitamin A Market Size and Trends

The vitamin A market is estimated to be valued at USD 596.5 Mn in 2024 and is expected to reach USD 844.9 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.

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The demand for vitamin A is driven by its therapeutic applications in treating various health conditions, such as macular degeneration, and its use as a supplement. The vitamin A market is expected to witness steady growth over the forecast period. This can be attributed to rising health consciousness among consumers and growing prevalence of vitamin A deficiency. Furthermore, increasing utilization of vitamin A in skin and hair care products will support the market expansion. However, easy availability of substitute products may hinder the market growth to some extent over the coming years.

Drivers of the Market:

Vitamin A deficiency remains a global health problem

There remains a significant portion of the global population dealing with vitamin A deficiency. According to estimates from the World Health Organization and UNICEF, approximately 19 million pregnant women and 190 million preschool-aged children are affected by vitamin A deficiency. The consequences of inadequate vitamin A intake can be severe, especially for young children and pregnant mothers. A lack of vitamin A can weaken the immune system and increase the risk of infections like measles. It is also a leading cause of preventable blindness among children. Regions like sub-Saharan Africa and South Asia tend to have higher rates of vitamin A deficiency due to poverty, malnutrition, and insufficient dietary diversity. Public health efforts have made progress over the years in reducing deficiency rates through supplementation programs. However, achieving adequate vitamin A intake solely through diet remains a challenge in developing nations where staple crops may be low in this essential vitamin and nutrient. As long as vitamin A deficiency persists as a threat to health worldwide, demand will exist for supplements and fortified foods enriched with this important micronutrient.

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Growing health consciousness drives demand for nutritious foods

In recent decades, populations around the world have been gaining a greater appreciation for how diet and nutrition impact health and well-being. With easy access to online health information, consumers are more knowledgeable than ever about the role vitamins, minerals, and other micronutrients play in promoting health and reducing disease risk. As incomes rise in emerging economies, people are also able to devote more disposable spending towards nutritious, high-quality food products. The paradigm is gradually shifting away from a focus purely on calories and towards the nutrient density of foods. In developed nations, an aging population concerned with chronic disease prevention and longevity is driving the demand for fortified, supplemented, and functional foods containing antioxidants and immune-supporting ingredients. There is fueling interest in value-added products offering specific health benefits beyond basic sustenance. Manufacturers have responded with a wide variety of fortified foods, supplements, and nutraceuticals targeted at nutrition-conscious consumers. As the association between good nutrition and health outcomes stays top-of-mind for shoppers, the demand is likely to continue increasing for accessible, convenient ways to intake important micronutrients like vitamin A through dietary modifications and supplements.