VIRTUAL EVENTS MARKET ANALYSIS

Regional Analysis

Regional Analysis of Virtual Events Market

On the basis of region, the global virtual events market is segmented into North America, Europe, Latin America, Asia Pacific, Middle East, and Africa. In 2018, North America accounted for the largest share in the virtual events market and is expected to retain its dominance over the forecast period. North America region includes countries such as the U.S. and Canada, where the adoption of virtual events such as video conferencing and web conferencing among others is highest, as this region has a number of companies that have their global headquarter in these two countries and have presence across the globe.  These companies always need to be connected with their regional subsidiaries and offices. Owing to this the use of virtual communication services such as web conferencing, video conferencing, Teleseminar among others are used most widely. For instance, a company such as Google who has its presence globally uses virtual communication services not only to communicate with its regional offices but also to communicate with global customers.

Furthermore, the presence of leading virtual events connectivity system providers such as CISCO Systems, Microsoft, IBM Corporation, and Citrix Systems among others in this region is expected to drive the growth of this market over the forecast period.  Moreover, increasing adoption of smart technologies by retail, transportation, telecom, and manufacturing sectors in North America is expected to drive the market growth over the forecast period.