Market Challenges And Opportunities

Increased accesses owing to proliferation of high speed internet connectivity and mobile devices is anticipated to drive the overall industry growth

Increased acceptance of smart phones in conjunction with wide spread of high speed internet technologies such as 3G, 4G and LTE, has led to increased proliferation of on demand content services. These include wide range of IP television services that provide easy access to any form of visual content services such as live events, advertisements and social networking such as Skype, Facebook Messenger, Google Hangouts and Apple Facetime. Convenience and ease of access are expected to provide significant market growth prospects to the video streaming market over the forecast period.

Growing enterprise mobility requirements are expected to propel the industry demand growth

Enterprise users shared major space in the video streaming market in 2016, owing to significant demands of visual content for corporate training, live webcasts, product information assist and video conferences. Such activities form considerable requirements to enhance the business productivity, team collaborations, maintaining information archives, and reducing travel expenses for the company. These factors are expected to provide significant demands over the forecast timeframe, and positively impact the global growth landscape through the forecast period.

Utilization of next generation H.265 video compression will provide potential growth prospects over the forecast period

H.264 compression format is the most popular compression technique that has been in use over the decade is anticipated to be replaced by H.265 over the coming years. Also known as High Efficiency Video Coding, it offers efficient visual quality at 50% bit rate requirements. This enables quality content at half the file size and data connectivity requirement as of H.264. However, adoption of the format is not widespread, and is limited to 4K streams of Amazon and Netflix, owing to requirement of patent licensing, compatibility issues and requirement of new hardware among many others.