VIDEO STREAMING MARKET ANALYSIS

Video streaming refers to the visual content transmission in compressed form through the internet and retrieved and displayed played as per the users’ convenience and time, without the requirement of downloading. Moreover, these services enable the viewership of the content without consuming the additional storage space.

Increased accesses owing to proliferation of high speed internet connectivity and mobile devices is anticipated to drive the overall industry growth

Increased acceptance of smart phones in conjunction with wide spread of high speed internet technologies such as 3G, 4G and LTE, has led to increased proliferation of on demand content services. These include wide range of IP television services that provide easy access to any form of visual content services such as live events, advertisements and social networking such as Skype, Facebook Messenger, Google Hangouts and Apple Facetime. Convenience and ease of access are expected to provide significant market growth prospects to the video streaming market over the forecast period.

Video Streaming Market Taxonomy

On the basis of solution, the global video streaming market is classified into:

• Over the top content
• IP television

On the basis of compression formats, the global video streaming market is classified into:

• 265 (HEVC or AV1)
• 264
• VP9
• Others

On the basis of platform, the global video streaming market is classified into:

• Gaming Console
• Phablets
• Laptops & desktops
• Smart TVs

On the basis of end users, the global video streaming market is classified into:

• Personal/ Domestic Users
• Enterprise Users
• Educational Institutions

On the basis of end services, the global video streaming market is classified into:

• Managed Services
• Service & Support
• Consulting services

On the basis of deployment, the global video streaming market is classified into:

• On premises
• Cloud

On the basis of streaming, the global video streaming market is classified into:

• Live streaming
• Video on demand (VOD)

On the basis of applications, the global video streaming market is classified into:

• Real time entertainment
• Gaming
• Web browsing & advertising
• Social networking
• E-learning

Growing enterprise mobility requirements are expected to propel the industry demand growth

Enterprise users shared major space in the video streaming market in 2016, owing to significant demands of visual content for corporate training, live webcasts, product information assist and video conferences. Such activities form considerable requirements to enhance the business productivity, team collaborations, maintaining information archives, and reducing travel expenses for the company. These factors are expected to provide significant demands over the forecast timeframe, and positively impact the global growth landscape through the forecast period.

Utilization of next generation H.265 video compression will provide potential growth prospects over the forecast period

H.264 compression format is the most popular compression technique that has been in use over the decade is anticipated to be replaced by H.265 over the coming years. Also known as High Efficiency Video Coding, it offers efficient visual quality at 50% bit rate requirements. This enables quality content at half the file size and data connectivity requirement as of H.264. However, adoption of the format is not widespread, and is limited to 4K streams of Amazon and Netflix, owing to requirement of patent licensing, compatibility issues and requirement of new hardware among many others.

Developed economies are expected to offer significant market growth potential owing to rapid development of internet connectivity enabled infrastructure

Developed economies that include U.S. Western Europe, Japan and few other emerging economies, specifically China, are making significant efforts in the development of 5G infrastructure. For instance, in June 2017, China Academy of Information and Communications Technology, forecasted the combined expenditure of the three domestic network operators to reach around 46 billion in 2023. According to our expert analysis it is anticipated that 5G technology will get commercialized by 2022, specifically in developed economies. This will provide additional boost to the existing video streaming market over the forecast period, for both enterprise and recreational purposes.

Industry presence is characterized by the presence of chief technology participants such as Apple Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., Yahoo, Inc., Netflix, and Limelight Networks among few others. However, large number of participants are gaining significant traction owing to low cost of ownership and tremendous growth potential in the video streaming market. Other participants include Cisco Systems, Adobe Systems Incorporated, Akamai Technologies, Amazon Web Services, Ustream, Inc. and Hulu. Already existing players are expected to hold significant industry share through the forecast period, owing to the wide acceptance and quality of customer satisfaction build across the globe.

Key Developments:

In September 2019, Facebook Inc, launched a new video chat and streaming device called Portal TV. The device comes with a camera and microphones and allows users to make video calls from their televisions over WhatsApp and Facebook Messenger, as well as to stream video from Amazon Prime Video, Facebook Watch, Showtime, Starz and others.

In August 2019, limelight Networks, a leading provider of edge cloud services, launched Limelight Realtime Streaming, the industry’s first live video streaming solution. Limelight Realtime Streaming makes it easy for online content providers to stream live video.

In November 2018, Yahoo Inc launched on Roku. The Roku will broadcast both live and video-on-demand content from Yahoo News, Yahoo Finance, HuffPost, MAKERS, Yahoo Sports, and RYOT.

In February 2019, Amazon launched a dedicated portion of its website called Amazon Live, which delivers live-streaming videos that showcase products from various brands.

In February 2016, Wowza Media Systems, the leading software, and cloud-based services provider, launched a Wowza GoCoder™ SDK (software development kit) for end-to-end mobile live video app development. This new SDK will enable the organizations to create their own new and improved apps that incorporate high-quality live video streaming on iOS and Android platforms, enabling their users to broadcast live from mobile devices.