VIDEO ON DEMAND SERVICE MARKET ANALYSIS

Key Developments

• In July 2022, Netflix Inc., a leading streaming service provider, announced a partnership with Microsoft Corporation, a global technology company, to develop advertising tools and sales strategies for its new ad-supported subscription plan. This initiative aims to attract new subscribers from various regions where consumers often opt for premium subscriptions, enhancing Netflix's offerings with a tier titled "Basic with Ads."
• In May 2022, Amazon Prime Video, a leading streaming service, announced a multi-film licensing agreement with Sajid Nadiadwala's Nadiadwala Grandson Entertainment (NGE). Under this deal, the platform will host NGE's upcoming films shortly after their theatrical release, making them available to all Prime members. Additionally, these films can be rented by all Amazon customers, regardless of Prime membership, during the 'Early Access Rental' window.
• In January 2023, FOX Entertainment, a prominent television network, and Hulu, a leading streaming service owned by Disney, announced a multi-year content partnership that includes in-season streaming rights for FOX's extensive programming lineup. Under the terms of the agreement, all FOX primetime entertainment shows, such as Family Guy, The Cleaning Lady, The Masked Singer, and Next Level Chef, will continue to stream on Hulu the day after their linear broadcast. Additionally, the partnership establishes a strategic marketing alliance, with FOX and Hulu branding coexisting across all marketing channels to align messaging for live and on-demand viewing of FOX content.
• In June 2022, Amazon Prime Video, an over-the-top (OTT) streaming platform, partnered with AMC Networks, a U.S.-based entertainment company, to offer its content through Prime Video Channels in India. As part of this collaboration, Prime Video Channels will feature the ad-free subscription service AMC+ and AMC's streaming service Acorn TV on a subscription basis.