VIDEO ON DEMAND SERVICE MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Changing viewing habits of younger generations

Another key driver has been the changing media consumption patterns of younger audiences who have grown up with the internet. Millennials and generation Z are highly connected digitally and have much lower rates of traditional pay TV subscriptions compared to older consumers. They are comfortable navigating the online world and expect to be able to access all types of media on demand whenever and wherever they want. Streaming services provide this level of flexibility and ability to watch only the specific shows and movies that interest them the most. In particular, binge watching full seasons of a series has become a very popular pastime for younger viewers. As these digital natives enter their prime spending years, their viewing habits will have an outsized impact on the future of the entertainment industry. Media companies have taken note and are aggressively adapting their business models, launching new video streaming platforms with features that cater perfectly to these audiences who will drive future growth in the Video on Demand Service market.