Market Dynamics
Rising incidence of animal related disorders coupled with increasing investments in veterinary healthcare is expected to drive growth of the veterinary equipment and disposables market. Chronic conditions such as pet cancer, foot and mouth disease, and lumpy skin disease are among the most commonly encountered chronic animal and livestock diseases in the world. According to the Veterinary Cancer Society, 2016, cancer is the leading cause of death in around 47% of the dogs diagnosed with cancer over the age of 10 and 32% of the cats, where Feline Leukemia Virus (FeLV) was one of the leading cause of lymphoma in cats. According a report published by the Royal Veterinary College, University of London, around 3,884 dogs were treated with anal sac impaction procedures inLondon in 2013. Moreover, the rising investment in animal healthcare is leading to development of innovative technologies such as disposable veterinary infusion pumps for delivering various medical dosage of therapeutics to the pets. For instance, Body Guard 121 Twins introduced in 2011 for vet consists of two independent channels that extend the therapeutic range of option, as the device allows to set up fast high volume rapid infusions, mix two different infusion solutions for an animal or infuse to two different animals from one device. However, lack of accuracy in these devices such as software problems, alarm errors, and inadequate user interface design are expected to hinder the market growth.
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