VEGAN YOGURT MARKET ANALYSIS

Market Concentration and Competitive Landscape

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The growing preference for plant-based food and lifestyle has massively propelled the demand for vegan yogurt. Ethics and sustainability are becoming important factors for an increasing number of shoppers who seek products that are better for animals and the planet. With documentaries and trends bringing awareness about issues in the dairy industry and animal agriculture, more people are switching to a vegan or vegetarian diet. At the same time, flexible or reduced-meat diets are encouraging the exploration of plant-based milk substitutes. Vegan yogurt serves as a perfect swap for dairy yogurt in terms of taste and texture for these flexitarians. Product innovation catering to this demand has seen the launch of several varieties of vegan yogurt made from ingredients like coconut, almonds, cashew, soy, and oats. Cultural diversity has also fuelled growth as immigrants seek familiar yogurt flavors within their adopted vegan or lactose-free diets. The rising consciousness around health, ethics, and the environment has elevated demand for plant-based foods including vegan yogurts significantly.