VEGAN COSMETICS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Another major driver is the rising opposition to any form of animal testing in the cosmetic industry. Images and videos of animals being harmed and abused for cosmetic testing have created considerable discontent among the public. Many see such practices as unnecessary, unethical, and an indication of lack of innovation. They feel anguished by how multinational corporations are using living creatures to test odd ingredients just for profit making. Brands promoting vegan and cruelty-free credentials attract these socially conscious customers who want to make purchases from companies that demonstrate empathy. Several countries have already passed legislation to ban cosmetic testing on animals. Many popular brands proactively took a no-animal-testing stance even before it was mandated. Cruelty-free certification granted by third-party auditors like PETA and Leaping Bunny acts as proof for consumers that particular vegan brands are truly walking their talk. This builds trust and allows such brands to tap into customers seeking conscientious options.