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Greater awareness and access to treatment optionsIn the past, varicose veins were generally considered a cosmetic issue. This led to many people dismissing the condition or ignoring it. However, over the past decade there has been a significant increase in public health awareness campaigns around varicose veins. People are now more cognizant that varicose veins are not just a cosmetic issue but can also be symptomatic and cause issues such as leg pain, fatigue, swelling, skin discoloration or ulcers in severe cases. As such, the condition is perceived to require treatment rather than be ignored. Accompanying this rise in awareness, there have also been major advancements in varicose vein treatment technologies and techniques. Minimally invasive procedures such as endovenous laser ablation and radiofrequency ablation have largely replaced conventional surgeries as treatment options. These newer techniques offer advantages such as being on outpatient basis, minimal incisions, lesser pain, and faster recovery. Additionally, the availability of experienced phlebologists and vein treatment centers has expanded greatly.
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