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VACATION RENTAL MARKET ANALYSIS

Vacation Rental Market, By Booking Mode (Online and Offline), By Accommodation Type (Home, Resort/Condominium, Apartments, Hometown, and Villas), By Price Point (Economic, Mid Range, and Luxury), By Location Type (Resort Area, Rural Area, and Small Town), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Market Concentration and Competitive Landscape

Vacation Rental Market Concentration By Players

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Experiential Travel

An emerging travel trend driving growth in the vacation rental sector is the rising demand for more authentic, local experiences among travelers as opposed to generic accommodation. Many visitors today are seeking meaning, cultural immersion, and authenticity during their trips rather than just sightseeing. Staying in a vacation rental located within a residential neighborhood as opposed to an impersonal hotel allows travelers to feel more connected to the local community and culture, interact with residents, and truly live like locals during their visit. They have the flexibility to cook their own meals just like the locals, explore lesser known areas off the beaten path and immerse themselves in the day to day rhythms of a place. Vacation rentals provide a home base for travelers to embark on their own personalized exploration of places rather than just packaged tourist activities. Their growing appeal lies in satisfying the new generation of more experience-seeking travelers who want to escape from generic tours and interact with the destinations on a deeper level through living like residents.

Key Players
  • Booking.com
  • Hotelplan Management AG
  • MakeMyTrip Pvt. Ltd.
  • OYO Hotels & Homes
  • Trivago
  • Agoda Company Pte. Ltd.
  • Yatra Online Private Limited
  • Hotwire, Inc.
  • HotelsCombined
  • Hotels.com
  • BookingBuddy.com, Inc.
  • Priceline.com LLC
  • KAYAK
  • Google
  • Airbnb Inc.
  • Booking Holdings Inc.
  • Hotelplan Holding AG
  • MakeMyTrip Pvt. Ltd.
  • Expedia Group Inc.
  • NOVASOL AS
  • Oravel Stays Pvt. Ltd.
  • Wyndham Destinations Inc.
  • TripAdvisor Inc.

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