U.S. NUTRACEUTICALS MARKET ANALYSIS

U.S. Nutraceuticals Market Size and Trends

The U.S. Nutraceuticals Market is estimated to be valued at USD 176.97 Bn in 2025 and is expected to reach USD 254.21 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2032.

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Robust growth is expected in the U.S. nutraceuticals market over the coming years due to rising health consciousness among consumers and increasing preference for dietary supplements to meet daily nutrition requirements. The nutraceuticals market in the U.S. is witnessing strong growth driven by increasing consumer awareness about health and wellness. There is a rising demand for functional foods and beverages claiming various health benefits such as immunity boost, digestive health, heart health, sports nutrition, and weight management. The COVID-19 pandemic has further accelerated this trend as preventive healthcare takes priority for consumers.

Aging population

As life expectancy increases in the U.S., the population of older adults is growing at a significant rate. According to the latest census data, there are over 55 million people aged 65 years or older currently living in the country, and this number is expected to double to over 95 million by the year 2060. The nutraceuticals industry recognizes that as people age, their needs for supporting their health and wellness also increases. Many older consumers are actively looking for natural products that can help promote joint health, cognitive function, heart health, and more. Nutraceutical formulations for senior citizens have become quite sophisticated, moving beyond basic supplements to address multiple age-related health concerns through a single product. This has spurred robust demand from the baby boomer generation that wants to continue enjoying an active lifestyle well into their retirement years through the support of targeted nutrients and herbs. Leading companies have focused considerable resources on clinical research to validate ingredient and product efficacy for older demographics, giving consumers greater confidence in items designed specifically for their needs as they grow older.