U.S. NUTRACEUTICALS MARKET ANALYSIS

U.S. Nutraceuticals Market Size and Trends

The U.S. Nutraceuticals Market is estimated to be valued at USD 168.05 Bn in 2024 and is expected to reach USD 238.05 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.

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Robust growth is expected in the U.S. nutraceuticals market over the coming years due to rising health consciousness among consumers and increasing preference for dietary supplements to meet daily nutrition requirements. The nutraceuticals market in the U.S. is witnessing strong growth driven by increasing consumer awareness about health and wellness. There is a rising demand for functional foods and beverages claiming various health benefits such as immunity boost, digestive health, heart health, sports nutrition, and weight management. The COVID-19 pandemic has further accelerated this trend as preventive healthcare takes priority for consumers.

Aging population

As life expectancy increases in the U.S., the population of older adults is growing at a significant rate. According to the latest census data, there are over 55 million people aged 65 years or older currently living in the country, and this number is expected to double to over 95 million by the year 2060. The nutraceuticals industry recognizes that as people age, their needs for supporting their health and wellness also increases. Many older consumers are actively looking for natural products that can help promote joint health, cognitive function, heart health, and more. Nutraceutical formulations for senior citizens have become quite sophisticated, moving beyond basic supplements to address multiple age-related health concerns through a single product. This has spurred robust demand from the baby boomer generation that wants to continue enjoying an active lifestyle well into their retirement years through the support of targeted nutrients and herbs. Leading companies have focused considerable resources on clinical research to validate ingredient and product efficacy for older demographics, giving consumers greater confidence in items designed specifically for their needs as they grow older.

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Preventive healthcare

In recent years, the issues of rising healthcare costs and growing chronic disease rates have dominated policy discussions in the U.S.. There is widespread agreement that more emphasis needs to be placed on preventive measures and lifestyle modifications to address underlying risk factors for conditions like diabetes, heart disease, and obesity. Nutraceuticals present an appealing option for consumers who want to proactively support their wellness without reliance on prescription drugs. Products containing antioxidants, anti-inflammatory compounds, omega-3 fatty acids, and other research-backed ingredients are being embraced for their possible disease preventive qualities. As the costs of Western medical treatment skyrocket with each passing year, individuals and families are strongly motivated to implement low-cost lifestyle strategies to avoid illness in the first place. Nutraceuticals have positioned themselves as an important first-line of defense against chronic disease development through supporting immune function, metabolic regulation, cardiovascular health, and other core foundations of good preventive health. This has significantly boosted demand across all major product categories within the industry.