U.S. NUTRACEUTICALS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Preventive healthcare

In recent years, the issues of rising healthcare costs and growing chronic disease rates have dominated policy discussions in the U.S.. There is widespread agreement that more emphasis needs to be placed on preventive measures and lifestyle modifications to address underlying risk factors for conditions like diabetes, heart disease, and obesity. Nutraceuticals present an appealing option for consumers who want to proactively support their wellness without reliance on prescription drugs. Products containing antioxidants, anti-inflammatory compounds, omega-3 fatty acids, and other research-backed ingredients are being embraced for their possible disease preventive qualities. As the costs of Western medical treatment skyrocket with each passing year, individuals and families are strongly motivated to implement low-cost lifestyle strategies to avoid illness in the first place. Nutraceuticals have positioned themselves as an important first-line of defense against chronic disease development through supporting immune function, metabolic regulation, cardiovascular health, and other core foundations of good preventive health. This has significantly boosted demand across all major product categories within the industry.