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Market Driver – Increased Diagnosis and Treatment Seeking BehaviorIncreased diagnosis of allergic rhinitis and other similar conditions in the U.S. and greater awareness about nasal allergies among both patients and physicians has changed the treatment seeking behavior. People no longer consider symptoms such as sneezing or nasal congestion as a minor irritant but rather seek medical advice to get an accurate diagnosis and appropriate treatment. This is due to intense medical marketing by pharmaceutical companies and as patients now understand that leaving the condition untreated can affect their quality of life and productivity. Once diagnosed, the majority of the people prefer easy to use nasal spray medications over oral antihistamines due to the faster onset of action and topical delivery of drug.
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