U.S. MEN’S UNDERWEAR MARKET ANALYSIS

U.S. Men’s Underwear MarketSize and Trends

The U.S. men’s underwear Market size is valued at US$ 8.2 Bn in 2024 and is expected to reach US$ 12.5 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

U.S. Men’s Underwear Market Trends:

• Increased use of breathable and moisture-wicking fabrics: The increased use of breathable and moisture-wicking fabrics is significantly influencing the U.S. men’s underwear market. These technical fabrics are designed to draw moisture away from the skin to keep wearers dry and comfortable. They are very popular among athletic and active male consumers who need underwear that can handle sweat and activities. Many major underwear brands are incorporating these advanced fabrics into their products. For instance, according to the Athletic Attire Association, U.S. males aged 18-35 especially seek underwear tailored for workouts and sports. Their research found over 75% would pay more for briefs engineered to keep them dry and cool during physical activity.
• Rising demand for comfortable and stretchable styles: The U.S. men’s underwear market has seen a significant shift in recent years towards more comfortable and flexible fit styles. Traditional cotton briefs, which were once the dominant style worn, are steadily being replaced by newer innovative fabrics that offer four-way stretch and movement with each stride. Men are increasingly seeking underwear that moves with them rather than restricting or constricting during physical activity or everyday tasks. Brands have responded by expanding their offerings of boxer briefs, trunks, and other looser fitting silhouettes made from moisture-wicking, breathable blends and entirely new performance fabrics.