U.S. MEN’S UNDERWEAR MARKET ANALYSIS

Market News

Recent Developments:

New manufacturing facility launches:

• In September 2022, Jockey International Inc.’s official licensee, Page Industries Ltd expanded its retail flagship store in New Delhi, India. The two-story store is spread across 2,500 square ft. with designated areas for men, women, and kids. Jockey International, Inc. is a leading designer, marketer, retailer, and licensor of men’s undergarments and women’s intimates. It is known for its innovative products, such as creating the first men’s underwear brief and introducing temperature-regulating underwear.
• In August 2022, Tommy Hilfiger expanded its retail footprint by opening a new store in Bonn, Germany. The historical building is designed to provide the best in-store experience for its customers and features underwear and other accessories for men. Tommy Hilfiger is an American fashion brand. The brand’s merchandise is sold in department stores and over 2,000 free-standing retail stores in 100 countries. The company offers a range of products, including men’s, women’s, and kids’ sportswear, denim, accessories, and footwear under the Tommy Hilfiger and Tommy Jeans lifestyles.
• In August 2022, Calvin Klein revealed the ‘Autumn 2022’ campaign featuring the latest underwear and jeans collections. The collection is designed for everyday wear with a modern style to offer wireless comfort with a blend of recycled materials. Calvin Klein is a fashion lifestyle brand with a history of bold, non-conformist ideals that inform its approach to product design and communication.
• In April 2022, Hanes brand, Inc. launched the new ‘X-Temp Total Support Pouch’ men’s underwear with cooling fabric and breathable mesh panels with quick-drying and moisture-wicking performance. Hanes brands, Inc. is an American multinational clothing company. The company’s iconic brands include Hanes, which is the leading basic apparel brand in the United States; Champion, an innovator in lifestyle and athletic apparel; and Bonds, known for setting new standards for design and sustainability.