U.S. CUSTOMER COMMUNICATION MANAGEMENT MARKET ANALYSIS

U.S. Customer Communication Management MarketSize and Trends

U.S. Customer Communication Management Market size was valued at US$ 765.2 Mn in 2022, exhibiting a compound annual growth rate (CAGR) of 12.6% from 2023 to 2030.

U.S. Customer Communication Management market was valued at US$ 765.2 Million in 2022 and is expected to reach US$ 1,958 Million by 2030, exhibiting a CAGR of 12.6% between 2023 and 2030.

U.S. Customer Communication Management Market- Segmentation

The U.S. Customer Communication Management market is classified into following segments based on solution, enterprise size, deployment type, end-use industry.

Based on deployment type, the cloud segment holds a dominant position over other on-premises segment. Cloud computing refers to the on-demand availability of computer services without the need to store the files on the personal devices of the users. This allows the users to access the customer communication management services without worrying about the challenge of storing the files. As cloud computing technology is evolving, more and more business activities are coming under its scope leading to the development off cloud infrastructure in the organizations across the world. The convenience provided by the cloud computing services would lead to the increase in adoption of the segment in the US customer communication management market and ensure that the segment holds a strong position in the market during the forecast period.

U.S. Customer Communication Management Market- Drivers:

Introduction of innovative and cutting-edge communication channels:

The emergence of novel and cutting-edge communication channels has significantly transformed the landscape of customer communication. As customers adopt various digital platforms and devices, businesses must adapt to meet them where they are. This dynamic shift has led to the increasing demand for customer communication management platform services. With an array of communication channels available, businesses need a centralized system to manage all interactions efficiently. A customer communication management platform provides a unified dashboard to monitor and respond to customer inquiries across multiple channels, such as social media, email, live chat, SMS, and more. For instance, on April 19, 2023, Nextiva, an U.S. based voice-over-communication company announced the acquisition of Simplify 360, an India based AI customer communication management company to increase its omni-channel communication management services. This shows that the market players are increasingly focused on developing omni-channel communication capabilities to serve the growing needs of the customer communication management market in the US.

Increasing penetration of cloud technologies:

The technological infrastructure in the U.S. is regarded as one of the most advanced across the world. The presence of huge technological corporations and a strong foundation of innovation and research facilities with abundant resources has led to the emergence of the country as the hub for technology. Cloud computing is one of the latest technology that is being increasingly adopted in the business world across different verticals. Cloud based technologies have the capability to transform the business processes in a more efficient manner. Cloud-based solutions can be deployed quickly compared to traditional on-premises systems, which often require lengthy setup processes, these CCM solutions are maintained and updated by the service provider, ensuring that businesses always have access to the latest features and capabilities. For instance, on May 3, 2023, Intense Technologies Limited, a company that provides software services in the regions of Asia Pacific and US, announced the development of a new customer experience management (CXM) solution with cloud and AI capabilities to automate the process of customer communication management (CCM).

Market- Trends: