U.S. BOTTLED WATER MARKET ANALYSIS

U.S. Bottled Water Market Size and Trends

The U.S. bottled water market is estimated to be valued at USD 30,695.6 Mn in 2025 and is expected to reach USD 54,722.3 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 8.6% from 2025 to 2032.

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Consumers in the U.S. are increasingly choosing bottled water over soft drinks and other sugary beverages due to health and wellness trends. Bottled water is seen as a more convenient and portable beverage option compared to tap water. Moreover, sustained marketing campaigns by leading bottled water companies have created strong brand loyalty among customers.

Increasing Health & Wellness

Increasing health consciousness among Americans regarding the benefits of staying hydrated and importance of clean drinking water has been a key driver for the growth of bottled water market in the US. More and more people are recognizing that drinking enough water is essential for overall health and avoiding various lifestyle-driven diseases. As busy routines and dependence on packaged food leaves less time for proper hydration, bottled water has become a very convenient way for people to fulfill their daily water intake requirements while onthego. Bottled water is perceived as a healthier alternative to carbonated drinks and high calorie beverages by health-conscious consumers. The changing dietary patterns and growing preference for low sugar options has contributed towards bottled water gaining popularity as a no-calorie refreshment. Many bottled water brands prominently market their products as being free from additives and high in minerals to further appeal to the health-focused demographic. There is a perception that bottled water is safer to drink than tap water in certain regions due to potential contamination issues or unusual taste of tap water. Hence, bottled water provides assurance of clean, pure and great-tasting water anywhere, anytime.