U.S. BOTTLED WATER MARKET ANALYSIS

U.S. Bottled Water Market Size and Trends

The U.S. bottled water market is estimated to be valued at USD 28,262.2 Mn in 2024 and is expected to reach USD 49,770.4 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

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Consumers in the U.S. are increasingly choosing bottled water over soft drinks and other sugary beverages due to health and wellness trends. Bottled water is seen as a more convenient and portable beverage option compared to tap water. Moreover, sustained marketing campaigns by leading bottled water companies have created strong brand loyalty among customers.

Increasing Health & Wellness

Increasing health consciousness among Americans regarding the benefits of staying hydrated and importance of clean drinking water has been a key driver for the growth of bottled water market in the US. More and more people are recognizing that drinking enough water is essential for overall health and avoiding various lifestyle-driven diseases. As busy routines and dependence on packaged food leaves less time for proper hydration, bottled water has become a very convenient way for people to fulfill their daily water intake requirements while onthego. Bottled water is perceived as a healthier alternative to carbonated drinks and high calorie beverages by health-conscious consumers. The changing dietary patterns and growing preference for low sugar options has contributed towards bottled water gaining popularity as a no-calorie refreshment. Many bottled water brands prominently market their products as being free from additives and high in minerals to further appeal to the health-focused demographic. There is a perception that bottled water is safer to drink than tap water in certain regions due to potential contamination issues or unusual taste of tap water. Hence, bottled water provides assurance of clean, pure and great-tasting water anywhere, anytime.

Portability and convenience has allowed bottled water to become a ubiquitous part of daily life in the U.S. With bottled water available everywhere from grocery stores to convenience shops to vending machines, it has never been easier for Americans to stay hydrated on the go. Busy lifestyles have fueled demand for an easily accessible beverage that can be grabbed in a hurry and sipped. Bottled water fits seamlessly into fast-paced schedules, allowing drinkers to stay hydrated without having to find and carry reusable water bottles or track down drinking fountains.  This high level of convenience has helped bottled water become the second most popular beverage category in the country, behind only carbonated soft drinks. According to data from the Bureau of Labor Statistics, in 2021, over 44 billion bottles of water was consumed in the U.S., with about 13 gallons of bottled water consumed per person. While some people criticize bottled water for its environmental impact, its small portable size makes it attractive to time-strapped Americans who want a no-fuss hydration solution whether commuting, working out, or on the go. The portability of bottled water allows busy people to stay hydrated virtually anywhere without much thought or effort.