Challenges: Growing health consciousness among consumers

People are aware about plastic waste generated from bottled water and its potential effects on the environment. Some governments have proposed taxes on bottled water to discourage its use. Additionally, The consumption of soda and other sugary drinks has declined in recent years, representing stiffer competition for bottled water companies.

Opportunities: Growing demand for purified bottled water

As public concerns about tap water quality persist in some regions, demand for purified bottled water is expected to remain steady. Functional and nutrient-enriched bottled water varieties continue to gain popularity as a healthier alternative to other beverages. Large bottled water companies can leverage their production and distribution capabilities to expand their footprint nationally.