U.S. BOTTLED WATER MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Portability and convenience has allowed bottled water to become a ubiquitous part of daily life in the U.S. With bottled water available everywhere from grocery stores to convenience shops to vending machines, it has never been easier for Americans to stay hydrated on the go. Busy lifestyles have fueled demand for an easily accessible beverage that can be grabbed in a hurry and sipped. Bottled water fits seamlessly into fast-paced schedules, allowing drinkers to stay hydrated without having to find and carry reusable water bottles or track down drinking fountains.  This high level of convenience has helped bottled water become the second most popular beverage category in the country, behind only carbonated soft drinks. According to data from the Bureau of Labor Statistics, in 2021, over 44 billion bottles of water was consumed in the U.S., with about 13 gallons of bottled water consumed per person. While some people criticize bottled water for its environmental impact, its small portable size makes it attractive to time-strapped Americans who want a no-fuss hydration solution whether commuting, working out, or on the go. The portability of bottled water allows busy people to stay hydrated virtually anywhere without much thought or effort.