URODYNAMIC EQUIPMENT MARKET ANALYSIS

Regional Analysis

Urodynamic Equipment Market Regional Analysis:-

North America region is expected to hold dominant position in global urodynamic equipment market, owing to initiatives taken by the medical centers to increase the awareness among the people. For instance, in 2017, Urology Foundation Care and American Urological Association took an initiative called Bladder Health Month which took place in November. As a part of the campaign, a group of patients, doctors, clinicians share some facts related to urinary incontinence to spread awareness among people regarding treatment of urinary disorders. Such initiatives create awareness among people regarding disease and their treatment options. In 2018, an initiative taken by bladder cancer advocacy network called as ‘Shine a Light’ campaign aimed to create awareness about bladder cancer and its treatment methods. Various other campaigns taken by bladder cancer advocacy network include walks to end bladder cancer and my bladder cancer story campaign. Also, bladder cancer advocacy network uses media to spread awareness through articles, social networking sites, etc. Such initiatives area expected to drive growth of urodynamic equipment market share in North America.

Europe urodynamic equipment market is projected to witness significant growth over the forecast period due to increasing prevalence of urinary disorders. According to study conducted by European Association of Urology, in 2016, out of 5.3 million women in Europe 1.5 million women have urinary incontinence. According to a survey conducted by European Commission in 2017, Europe witnessed 124,000 new bladder cancer cases in 2017. Rise in the prevalence of bladder cancer and urinary incontinence is expected to fuel growth of the urodynamic equipment market.