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Increasing Awareness CampaignsIncreasing initiatives taken by the market players in collaboration with government agencies by conducting awareness campaigns for the maintenance of women hygiene may act as a driver for the market growth over the forecast period. For instance, in May 2022, Santex Products (Pvt.) Ltd., a female hygiene product offering company, and the United Nations Children's Fund (UNICEF), in collaboration with the School Education & Literacy Department, Government of Sindh, Pakistan, announced the launch of NoChuttiPlus campaign to educate adolescent girls about Menstrual Health and Hygiene (MHH), as risks associated with poor hygiene can directly affect reproductive health and cause urinary tract infections.
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