UNIFIED COMMUNICATIONS MARKET ANALYSIS

Market Challenges And Opportunities

Global Unified Communications Market Drivers:

Increasing adoption of BYOD to fuel the market pace

The use of BYOD model helps enterprises to reduce capital expenditure and operating expenses. Employees have to bring their personal devices for work, which further reduces cost of hardware or devices. Moreover, most of employees bear cost of data incurring on their devices, which helps reduce overall fees that organizations have to pay. The use of personal device is convenient for users; however, the enterprises have to ensure they provide support for multitude of devices as well as operating systems types that employees use. For this the demand for unified communications solutions is increasing across enterprises, which in turn is expected to drive growth of the global unified communications market over the forecast period.

Increasing mobile device penetration to augment the market growth

The adoption of mobile devices has increased substantially all over the world, in recent years. For instance, as per the International Telecommunication Union (ITU), the number of mobile-cellular telephone subscriptions around the world has increased to 8,335 million in 2020 from 5,890 million in 2011. The major contributor to the mobile-cellular telephone market is found to be Asia Pacific region, with nearly 3,029 million subscribers in 2020. This in turn is driving the demand for unified communications solutions across the globe, which is expected to drive growth of the global market over the forecast period.

Global Unified Communications Market Opportunities:

Increasing adoption of 5G technology to produce multiple growth opportunities in the global unified communications market over the forecast period. The emergence of 5G technology has led to significant changes in the cloud computing sector. 5G provides low latency in connectivity for providing smoother communications. The use of 5G is likely to lead to seamless file transfers, high-quality and uninterrupted video conferencing solutions, and a smooth experience for cloud services. Thus, the emergence of 5G technology is in turn likely to drive demand for unified communications, which will create multiple growth opportunities in the global unified communications market.

Emergence of cost-effective cloud solutions for healthcare is also expected to bring business opportunities in the global unified communications market over the forecast period. The advent of such cloud-based solutions is leading to rise in adoption of unified communications by healthcare providers. The healthcare contact centers can establish their private branch exchange systems with the use of subscription-based united communication services. This is further likely to benefit vendors in the global unified communications market.

Global Unified Communications Market Restraints:

High initial cost to limit the market growth

UC has various standard components, such as e-mail, voicemail, web conferencing, audio conferencing, and unified messaging. Several new elements such as video conferencing, document-based collaboration, mobility, communications-enabled business process, and social media. To use these component, a reliable network infrastructure is required, which in turn adds into cost of software and hardware components, in the initial capital required for UC systems. Thus, this factor is expected to limit growth of the global unified communications market over the forecast period.

Absence of interoperability among vendors to hinder the market pace

There are several vendors operating in the global unified communications market, and the absence of interoperability across various platform is likely to limit the market growth. As ability is a major issue due to lack of compatibility between software and components from different vendors, it becomes difficult for customers to select different components of system from different vendors.  Thus, lack of interoperability among vendors is expected to hinder growth of the global unified communications market over the forecast period. However, market players are adopting strategic collaborations and partnership to cater the demand, it is likely to support growth of the market.