U.K. BATH BOMB AND COLD PRESSED SOAPS MARKET ANALYSIS

Market Challenges And Opportunities

U.K. Bath Bomb Cold Pressed Soaps Market: Drivers

• Changing lifestyle and increasing disposable income: Changing lifestyle and rising disposable income in the U.K. are the major drivers for the growth of U.K. bath bomb and cold-pressed soap market. For instance, according to the Office for National Statistics, the median income of a person in the U.K. increased by an average of 0.6% in FY2021. Moreover, real total pay (real wage growth) increased by an average of 0.7% in FY 2023 as compared to FY 2022.

• Benefits offered by bath bombs and cold pressed soaps: Consumers are also investing money and time in self-care activities such as regular visits to the spa for mind-body rebalancing, salt bath soaks, etc. For instance, the Office for National Statistics stated that the median household disposable income in the U.K. was US$ 41,134.21 in the financial year 2022, up by 4.8% from the financial year 2020. Thus, changing lifestyles due to improved income and real wage growth coupled with increasing disposable income are expected to drive growth in the bath bomb and cold pressed soaps market.

U.K. Bath Bomb Cold Pressed Soaps Market: Restraints

• High cost of bath bombs: Bath bombs and cold-pressed soaps are made from organic and natural ingredients, enriched with essential oils and other natural products, which leads to higher prices for these products than bubble bath liquid soaps and conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will make it less effective each time it is removed from the water before it fizzles and dissolves completely. On the other hand, a bottle of liquid bubble bath soap can be used several times. Thus, the high cost of bath bombs may hamper its adoption and, hence bath bomb and cold pressed soaps market growth. However, strategies for lowering high cost of bath bombs can help the market to counter restraints.