TV AD SPENDING MARKET ANALYSIS

Market News

Recent Developments

New product launches

• Amazon launches new ad-supported streaming service: In July 2022, Amazon will be launching a new ad-supported streaming service called "Freevee." Freevee will offer a selection of movies and TV shows from Amazon's library, as well as original content. The service will be free to watch, with ads.
• Google launches new TV ad format: In June 2022, Google announced that it would be launching a new TV ad format called "TrueView for Reach." TrueView for Reach is a non-skippable ad format that is designed to help advertisers reach a wider audience. The ad format will be available on YouTube and other Google-owned properties.
• Netflix launches new ad-supported tier: In April 2022, Netflix announced that it would be launching a new ad-supported tier in the near future. The ad-supported tier will be priced lower than Netflix's plans, and it will offer a selection of movies and TV shows from Netflix's library.

Acquisition and partnerships

• In March 2023, the Trade Desk acquired Tapad, a leading cross-platform advertising technology company. The acquisition will allow the Trade Desk to offer advertisers a more comprehensive view of their customers across all channels, including TV, digital, and mobile.
• In February 2023, Comcast acquired FreeWheel, a leading TV ad tech company. The acquisition will allow Comcast to expand its advertising offerings and compete with Google and Amazon in the programmatic TV ad market.
• In January 2023, Warner Bros. Discovery acquired Xandr, a leading TV ad tech company. The acquisition will allow Warner Bros. Discovery to consolidate its advertising operations and create a more unified platform for advertisers.