TRADITIONAL TOYS AND GAMES MARKET ANALYSIS

Regional Analysis

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Regional Analysis: Traditional Toys and Games Market

Dominating Region: North America

North America is expected to account for the greatest revenue share of 35.3% in 2024. North America’s dominance in the traditional toys and games market can be attributed to the strong presence of major manufacturers such as Hasbro and Mattel. With their innovative products and diverse portfolio, these companies have developed a loyal customer base in the region over the years.

Fastest-Growing Region: Asia Pacific

The Asia Pacific region exhibits the fastest growth riding on the trends of increasing urbanization, exposure to western pop culture, and rising middle class spending power especially in emerging countries such as India and China. The governments' support for local toy industries has also provided a fillip.

Traditional Toys and Games Market Outlook for Key Countries

U.S.: The U.S. market continues to be driven by the demand for classic board games and construction toys among families.

China: The China market is witnessing diversification as local players offer innovative translations of western products as well as develop toys based on domestic television animations.

India: Led by MamaMia and Channapatna Toys, the India market continues to lead in traditional hand-crafted toy production while global brands are tapping opportunities through partnerships.

Japan: Despite advances in digital technology, traditional Japanese toys such as paper crafts and puzzles retain popularity given their emphasis on problem-solving skills.