The traditional toys and games market is estimated to be valued at USD 9.63 Bn in 2025 and is expected to reach USD 12.17 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.4% from 2025 to 2032.
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The traditional toys and games market has been witnessing consistent growth driven by the growing popularity of several board games, construction toys, arts and crafts, and outdoor and sporting toys among both children and adults. However, increased digitalization and preference for electronic devices among kids pose challenges for the market. Nevertheless, key players such as Agro A/S are focusing on integrating traditional toys with latest technologies to provide interactive and engaging gameplay, thereby appealing to changing consumer patterns.
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