TRADITIONAL TOYS AND GAMES MARKET ANALYSIS

Traditional Toys and Games Market, By Product Type (Educational Toys, Card Games, Stuffed Toy, Interactive Toys, Outdoor and Sports Toys, Model Vehicle, Construction Sets, Board Games, and Others), By Distribution Channel (Online and Offline), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

In November 2021, Mattel Inc., a producer of kids’ toys and games, launched a Celia Cruz Doll, known as the ‘Queen of Salsa’. Celia Cruz was one of the most popular Latin artists of the 20th century.
In November 2021, Lego A/S, a Denmark-based toy production company, launched the Ultimate Collector Series Star Wars AT-AT, comprising 6,785 pieces. The new collectible is designed for children and millennials who are keen on investing in unique toys and games.
In 2020, the pop culture consumer products and toys company, Funko, launched ‘Marvel Battleworld: Mystery of the Thanostones, a micro table gaming system. The company collaborated with animation production and comics house Marvel to engage their younger fans and adults with a new range of products and animation collaboration.