TRADITIONAL TOYS AND GAMES MARKET ANALYSIS

Traditional Toys and Games Market, By Product Type (Educational Toys, Card Games, Stuffed Toy, Interactive Toys, Outdoor and Sports Toys, Model Vehicle, Construction Sets, Board Games, and Others), By Distribution Channel (Online and Offline), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Oct 2024
Code : CMI1243
Pages :170
Formats :
Excel and PDF
Industry : Consumer Goods

Key Takeaways from Analyst

Traditional toys and games market is facing challenges from digital gaming platforms and apps. Younger consumers are spending more time on mobile devices and less on physical toys. This is a key restraint for the toy industry. However, traditional board games and construction toys continue to have demand driven by their educational benefits for children. There is also a growing interest in classic toys among nostalgic consumers. Companies must leverage these opportunities to push legacy brands.

North America currently dominates the global market owing to higher disposable incomes and toy spending per child. However, Asia Pacific is expected to be the fastest growing region in the coming years. Rapid urbanization and growth of the middle class in countries like India and China will drive higher toy sales. Toy makers should prioritize these emerging Asian markets.